Even with the best intentions and capable professionals at the helm, video plans can easily falter and fail, leading to frustration and blame. We've seen it too many times. Free Course: Video Sales and Marketing Strategy As with written content, the failure of an entire program is rarely due to the people who produced the content. In many cases, the eventual failure of the program was inevitable before the project was launched.
A video initiative is truly a company-wide initiative, so its success or failure often portends greater challenges within the organization. Whether you're launching a video program with a popular YouTube channel to increase brand awareness, or simply industry mailing list a new way to reach your audience and customer base, there are a few things you need to avoid in order to be successful.
As we dive into the three main reasons video programs fail, keep in mind the warning signs to heed so you can avoid the struggles others have succumbed to in the past. You need to start with a "video culture" mentality In order for your video program to flourish, we recommend that you focus on "video culture" in your business. Admittedly, any time the word "culture" is thrown around, we are venturing into the realm of abstraction. However, this is still valid. Too often, businesses see video production as a bizarre, once-a-year affair.