Places at a certain time. But smartphones are increasingly employee email database used within the establishments themselves as an information tool, which opens both small and large surfaces, the possibility of transforming the customer's shopping employee email database experience. How shoppers use mobile devices in stores According to a study carried out in April 2013 by Google about how buyers use mobile devices in stores , it reveals interesting data, employee email database among which I would highlight: – 79% of people who have a smartphone use it in their purchase processes in stores
The categories according to the use of the smartphone employee email database are The average time of use per visit is 15 minutes – The use of the mobile phone in the store increases the average expenditure made by the user: – One in three customers uses the mobile to look for information instead of asking a clerk – Showrooming is a practice that more people use employee email database every day at the point of sale – 65% of users prefer to get information on mobile websites than in Apps: A good example of mobile shopper marketing is an application that is being used in Korea and is called emit Sale Navigation.
A mobile application that acts at the point of sale as a GPS employee email database of offers , locating the site of sales offers in the store. the products and taking you to them. This new system turns shopping in a supermarket into a "Smart Shopping" where you will employee email database find product offers and will help you save time by taking you to the exact aisles where the product is, as you can see in the following video (in English ): In view of the results we can employee email database conclude that: Mobile marketing is not an option, but a real need Help attract new customers Helps to increase the customer's time spent in the store and the average basket.