Douyin is for interaction, and Douyin is a place for interaction and personal design. What should be done on Douyin for a similar online resume optimization business? The following two aspects can be considered:
You can do a lot of "scenarios where users use the product", such as job interview scenarios, resume making matters, and can also be explained through story cases. After graduates use the company's products, the interview pass rate has increased several times.
Since it is an interaction, the main body of the operation should follow up each interactive information in a timely manner under each user’s message and comment.
Its purpose is to let users know about this product and spread it among his social media.
The output of the video is diverse. There can be product use scenarios or interview scenarios, or cases of job-hunting resume requirements from the perspective of the interviewer, or cases of hot topics related to Douyin can be interpreted to expand the dissemination.
Toutiao covers it, because Toutiao has a very good data labeling ability of 2.2 million pieces, which can accurately locate the crowd; compared with other content, the Toutiao platform is more important for content information and authority.
The resume optimization business of the company on Toutiao can cover content from authoritativeness and content alerts. It is necessary to allow potential users to obtain your content after accurate search positioning, and provide various advantages of your product in the content.
Because the push mechanism of Toutiao is that readers browse related products, the content will repeatedly push relevant high-quality content; so in the direction of the content, the content can be answered according to the precautions of job seekers or graduates in job hunting.
No platform’s push is the same. It is necessary to keep abreast of the push mechanism of each platform, and make good use of the application rules of these platforms to combine with your own products. In this way, the content will get better and better.
Let users know your product differentiation advantages
Earlier, we used the first step to use existing users to break the circle of the community, the second step was to expose products from major self-media platforms to obtain customers, and the next third step was to use the differentiated advantages of products to increase user stickiness and Try to do secondary dissemination or use.
The differentiating advantage here is that your product has advantages that most products do not have in the competition in the same industry, or that you maximize your product advantages.
Cases of differentiation advantage mentioned in Luo Ji Thinking:
Daniel Mason, an American writer, is both a writer and a doctor; he may be 40% as a writer and 70% as a doctor. But he is one of a kind as both a writer and a doctor.
This is the differentiation advantage. In layman's terms, it is never another WeChat that beats WeChat.
In reality, the social three Musketeers "multi-flash, toilet, and chat treasure" were launched in a concentrated manner, vowing to challenge WeChat, and country email list now the toilet and chat treasure have come to an end.
Because of the big tree behind ByteDance, Duoshan needs money and money, and traffic and traffic. Although it did not fall down immediately, so far, there is still no sign that it can shine again, and most of it will be gone.
And all of these fulfilled Ma Huateng's words "the one who beats WeChat is by no means another WeChat".