Recently, Net Ease Cloud Music, which has always been characterized by hot commentary culture, has been dubbed by netizens as "net suppressing cloud" due to a large number of negative emotions released late at night in the comment area. Just click on a ballad, and there will always be nonsense words that exude decadence, sadness, and hypocrisy in the comment area below. In this way, the comment area of NetEase Cloud Music once became a shelter for many young people who stayed up late, and it also became a gathering place for them to record their emotions late at night.
Why did this "mourning culture" explode, and then became the object of ridicule by the majority of netizens? Behind the phenomenon of Fax List group ridicule, what should we pay attention to? Five years ago, NetEase Cloud Music was deeply loved by users, both from the design of the player and the precise push of niche music. Users are willing to open the comment area to share their views on the songs and understand the stories behind the songs while enjoying the music.
I do not know since when, NetEase Cloud Music has developed from a music software to a concentration camp for netizens from recording to venting their emotions. It should be noted that the enterprise self-media mentioned in this article does not include professional self-media institutions or mcn institutions that use the self-media account itself as the main profit method, but refers to enterprises that have their own main business and open self-media accounts. The media account is to bring help to the main business development.