for a link – is becoming more and more crucial. Sharing relevant content on other publications can be a powerful method of integrating business development and ultimately a branding tool. 6. “Innovation comes from constraints. » Wil Reynolds, Founder and Chief Strategy Officer at Seer Interactive Wil explains that as marketers, it is inevitable that we face constraints. Whether the restriction comes from the particular sector of a business or it is due to limited resources, the restrictions can be used to our advantage by using it as a starting point to innovate and develop unique marketing strategies and content for our brands. Particularly in the SEO industry.
Wil discussed ways SEO marketers can use unavoidable constraints (such as a limited understanding of which keywords drive the most conversions) to push us to try. a variety of other channels to reach our target audience and establish a presence in the SERPs – such as paid search and social media. The Seer team created a pinterest guide and boosted employee email list it to 7 in the SERPs – thanks to zero awareness. Instead, Wil and the content team promoted the guide via paid search and social channels: linkedin, twitter, facebook. The same ideology can be applied to building assets. For example, one of our clients from Seer, a large medical institute, wanted to create a permanent, educational asset suitable for patients recovering from serious stomach surgery.
Under the constraints of strict medical institute guidelines and strict medical codes, it was a , but adhere to the institute's medical procedures. So… we innovated under our constraints. In order to comply with closely watched regulations, we created an interactive asset that could easily be monitored by the institute's health information team - while shaping theMy main takeaway is that as marketers, it's crucial to never fall into a confined niche approach - there are a variety of different channels (outside of your marketing domain) and methods to reach the your brand's audience, even if they're.