The product logo of Liulishuo IELTS uses red and white contrasting colors, and the red dialog box uses the word "IELTS" on a white background, which is the English name of the IELTS test, highlighting that this APP is prepared for IELTS students.
Taking red as the main color, it highlights the country email list vitality and youth of the brand, and shortens the distance with young people. White is used as the background color of the "IELTS" font. Against the background of red, it forms a sharp contrast, highlighting the product positioning as the IELTS test. The dialog box emphasizes that the function of this APP is mainly aimed at the dialogue function, that is, it emphasizes that the function of this APP is to help users prepare for the IELTS speaking test.
1.4 Product Introduction
Liulishuo·IELTS is a must-have app for IELTS launched by Liulishuo. It adopts the top intelligent algorithm in Silicon Valley, simulates the test site with real people, and realizes short-term score improvement through oral interactive training of AI teachers.
The original name of the product was IELTS Liulishuo, and it was positioned as a must-have tool for IELTS students; in the 2.5 version positioning on 2018-04-21, the product positioning became an IELTS speaking artifact that knows how to improve scores. One step at a time!".
In the 2.7.1 version of 2018-07-25, the positioning has become an artifact for Cambridge IELTS speaking score improvement, and slogan is "a must for IELTS speaking test score improvement, and accurate feedback from the question bank model test".
In version 2.7.7 released on 2019-04-15, the product name was changed to IELTS Fluent Speaking, positioned as an artifact for IELTS speaking and writing, and slogan was "IELTS speaking high-ability score".
From this series of changes in product names, positioning, and slogan, it can be found that this APP has become more and more precise in its positioning. It is essentially an IELTS test preparation tool APP, which is to help IELTS students improve their speaking scores.
2. Product experience analysis
2.1 Strategic layer
2.1.1 Product positioning
Liulishuo IELTS is an IELTS speaking test preparation app dedicated to improving the oral score of IELTS students. Using intelligent algorithms, according to the IELTS speaking scoring standard, the user's oral level is quantitatively analyzed.
2.1.2 User Requirements
22.214.171.124 User portrait
Liulishuo IELTS is a tool APP for IELTS preparation, so its user portrait is consistent with the user portrait of the IELTS test. Therefore, referring to the "2018 IELTS Student Academic Performance White Paper in Mainland China" officially released by IELTS in 2018, the following content is obtained. .