And give full play to and tap the energy and value of MVP users, build a category email list user radiation circle, influence relationship users, and radiate massive users. Finally, a positive cycle of feeding back the business through user operations is realized. 4 Keys to Building a Radiant Circle of MVP Users To successfully build an MVP user radiation circle, I personally think that there are four keys: identifying channels, establishing relationships, providing value, and building scenarios. 1. Identify pathways Where do you find your MVP users? The general business level category email list of large 2B enterprises will be more complicated.
There are telemarketing teams for massive lead screening, business category email list teams for direct contact with customers, after-sales teams for customers to provide support and guarantees for using products, and MKT teams for packaging customer cases, and so on. Company departments can identify those users with development potential in specific work. So what you need to do in the early stage is to persuade all these departments to open up the user circulation category email list channel, so that the MVP user clues identified in these links can be connected in time for user operation.
Personally, I think this step is a test of internal coordination. 2. Build category email list relationships Excellent MVP users identified by various departments will be recommended to you. All you have to do is connect with these users. As mentioned above, MVP users need to devote 80% of their energy to maintenance, so it can’t just add WeChat likes. Friendship cannot be maintained after likes, which is obviously not desirable in the operation of MVP users. The category email list establishment of a good relationship with super users often requires a one-to-one breakthrough.