social networks By Enric Llonch , published on November 15, 2021 Live video on social media is here to stay, and if you don't believe it, take a look at these figures: 80% of people would rather watch a brand's live video than read a blog. 82% prefer live video to social media posts. 39% of executives call a vendor after watching a video. 59% of executives prefer watching a video to reading text. 73% of B2B companies using live video say their ROI is positive. There is no doubt that live videos are one of the favorite content of the audience and a very powerful tool to improve
the results of your brand. But for your videos to work, you need to learn how to speak effectively. If you have never done it, don't worry! These clipping path service tips will help you gain ease in front of the camera and communicate more effectively. Do you want to know how to create your company channel on YouTube? Improve your notoriety and brand positioning with valuable content. Click here and sign up for our free course. tips to speak effectively in your direct social networks 12 tips to speak effectively in your live videos 1) Know your audience Which is harder:
talking to a bunch of total strangers or people you know well? Surely most people would answer the former. In order to speak effectively and with confidence, you have to know who you are talking to . Therefore, the first step is to research your audience and think about what you are going to contribute with your video. You can even create a "robot portrait" of your ideal viewer and write their name on a post it to keep them in view while you broadcast the video. 2) The important thing is the message The most important question you must answer before you start broadcasting is: what do you want to tell?