SEO Posted: 2020-11-18 There are plenty of articles full of checklists that tell you which technical SEO elements you should look into on your website. This is not one of those lists. What I think people need is not another guide to best practices, but troubleshooting help. info: search operator Often, [info:https://www.domain.com/page] can help you diagnose a variety of issues. This command will let you know if a page is indexed and how it is indexed. Sometimes Google chooses to fold pages together in their index and treat
two or more duplicates as the same page. This command shows you the canonicalized version - not necessarily the one specified by the canonical tag, but rather what Google considers the version it wants indexed. If you search your page with this jewelry retouching service operator and see another page, you'll see the other URL rank instead of this one in the results - basically Google didn't want two pages of the same page in their index . (Even the cached version shown is the other URL!) If you make exact duplicates between country and language pairs in hreflang tags, for example, pages can fold into one version and show the
wrong page for the locations concerned. Sometimes you'll see this with hacking SERPs, where searching [info:] on one domain/page will actually show a completely different domain/page. This happened during Wix's SEO Hero contest earlier this year, when a stronger, more established domain copied my website and was able to take my position in the SERPs for a while. Dan Sharp also did this with Google's SEO guide earlier this year. &filter=0 added to Google search