As the user scale of the Internet industry has entered a bottleneck period, the growth of users in the video industry has gradually slowed down. However, the players of the video track have not lost their enthusiasm. The platforms of long telemarketing list video, medium video and short video have added video tracks one after another. At the same time, they have carried out multiple layouts, hoping to continue to enhance the vitality of the platform. From the perspective of the industry structure, the scale of long video users in the stock era is also diverted by platforms such as short video.
As of the end of 2020, the number of monthly active users of long video was 870 million, down 5.1% year-on-year, and the penetration rate telemarketing list dropped to 75.1%. Long video platforms all hope to retain users through content innovation and other means. 1. Long video is busy going to sea When it comes to long video platforms, we have to mention iQIYI, which has become one of the platforms with the largest number of members in China. In the second quarter of 2021, the number of iQIYI subscription members reached 106.2 million, an increase both year-on-year and month-on-month. With the gradual stabilization of the competition pattern in the domestic video industry, content has become one of the cores of competition among major platforms.
On the one hand, iQIYI has strong content creation capabilities. In 2021, among the TOP20 effective broadcasts of serial dramas, online drama telemarketing list occupy 13 seats. iQIYI's exclusive online drama "The Son-in-law" has effectively broadcasted 4.4 billion feature films, leading the list by a large margin, which is nearly twice the effective broadcast volume of the second place. , and in the top 20 list, iQIYI has 6 solo episodes, in addition to "The Son-in-law", "Little Shede" and "Golden Years" also entered the top ten. On the other hand, the cost side of iQiyi also showed a downward trend. iQIYI has effectively controlled the cost that has always accounted.